Brand Identity & Packaging
Inspired by the Texas/Mission Almond found in Greece, Peak Pips is a recently launched luxury nut company that packages perfectly-sized, ready-to-eat servings of the finest quality nuts. As such, I knew I needed to develop packaging that not only reflected the quality the company stands for, but also something that stands out on the shelf. After doing research on potential competitors and the product itself, I knew the company logo had to be modern and clean—not “nutty” or “woodstock-y”—and stand in for any microbrand that I might develop down the line. Thus, the packaging is void of clutter, letting the vintage illustrations (plant and seed—or pip!) carry the product.
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