Up Your Social Standing


DKMS is a global nonprofit organization that leads the “fight against blood cancer by working with families, communities and organizations to recruit more potential bone marrow donors and save more lives.”

For this project, the marketing team needed a microsite to support a fun and engaging campaign, Up Your Social Standing, which targets millennials and teaches them the importance of donating bone marrow, while answering immediate questions they may have.

The site walks the user through an imagined animated conversation between a couple in the video component, showing how saving lives can even help you land that next date.

Illustrations by Nina Goffi.

Up Your Social Standing microsite design by Pettypiece & Co.



Art Direction

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